Sahara Herald

Sahara Herald


Tour Director / Frontier Touring Company

As the National Event Coordinator of the Big Day Out festival, Sahara worked with many of the most interesting artists in the world, but it was her work behind the scenes that helped ensure the smooth running of this festival juggernaut. With Frontier Touring since 2014, Sahara was appointed Tour Director in 2018 and is at the front line of bringing new business to the company and maintaining the well-established industry relationships that Frontier has built across the globe. Sahara was born and raised in Brisbane, and started booking venues in 1991 while still studying at University of Queensland.

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